Digital Techniques

We know the importance of new media in the lives of consumers
and as a company we increasingly seek not only to understand how the
public interact with digital media but also employ these technologies
ourselves within our own research techniques.

As researchers we too compete for the time, attention and opinions of
young people in the online environment. That’s why we recognise the
importance of applying the right tools to the right research context. This
might mean establishing blogging tools or online diaries to record
both media and non-media behaviour.

Not only do we establish unique social networks on projects but we also
enter communities in Orkut, Facebook or sites like Twitter to track the
issues being discussed or to engage in conversations with individuals and
groups. We have recently established a unique site at www.wikideias.net
that allows us to use wikis to test ideas and communications in an iterative
environment

We also promote the incorporation of digital applications within more
established methodologies, such as the usage of VoIP technologies to
conduct filmed depth interviews or to conduct online discussions with
individuals or small groups.

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